Apparently, the automatons can't cope with the many customisation options available for the company's S-Class saloon.
"[Customers] expect seamless interactions, responsiveness, 24/7 accessibility, customisation options, and high levels of personalisation," he said.
It's the best on the market, and has there's plenty of customisation options from colour to screen resolution.
With an enormous roster, better customisation options and updates to the fundamental in-ring action, fans will hope this year's offering significantly improves on last year's disappointment.
Paddy Burns also added that there could be customisation options in later downloads, allowing players to configure what's in the chests and other parameters.
The software is the same as Google's version of Android, except that it provides much greater customisation options and privacy settings.
MySpace's travails continue despite an extensive overhaul last year, with more discreet advertising, new sharing and customisation options and even Facebook integration.
The overall generosity of content is also a welcome change after the dearth of match types and customisation options in 2K15.
WWE 2K15 were disappointed by the restrictive customisation options, but this year Create-A-Wrestler, -Diva, -Entrance, -Belt, -Arena and even -Show are back.
According to Carpenter, the XBLA version of Minecraft will have full support for Achievements and may also come with Avatar customisation options.
We're very much in World of Warcraft territory here, and it'll be interesting to see just how many crafting and customisation options there are available.
