For at least a decade, most of them have been entertaining audiences with the prediction that mass culture would give way to a world of "mass customisation" - in which everything from the trainers we wear to the cars we drive would be tailored to our own specification and made to measure by companies with access to swanky new technologies.
Hence, there should be a service customisation process in which this 'mixing and matching' is done [ 9, 10, 16, 26].
An early adopter of the technology has been the health-care industry—a field in which mass customisation is useful, because every patient is different.
The third prerequisite is the presence of a process in which the combination of healthcare parts is determined: the customisation process.
So when somebody actually comes through the door, the salesman is desperate to close a deal, even if he does not have the version of the car that the customer is actually looking for.The mass-customisation zealots think that all this can be changed, creating a world in which consumer satisfaction and producer profits rise steeply together, as systems become more agile and faster.
Conversations are available as 'channels' for specific topics, brands or shows (in which a deal would be made with the brand for full customisation and delivery/hosting).
Labour's policy chief has set out plans to transform digital services to increase public participation and customisation, taking power away from Whitehall in what is described as "a new democratic revolution in which people have more power".
The roundtable heard that such technology was already being utilised, for instance in the mass customisation of cars, which is expected to lead to increased integration of human and robotic skills.
This can be achieved with customisation, which is inevitably somewhat restricted in the context of attempts to implement national solutions.
The new suppliers had underestimated, and failed to match, the huge value of customisation in the contract.At FreeMarkets, the founders agree that such things happen.
Apple takes an almost Stalinist approach to its handsets, limiting user customisation in favour of a "we know best" design philosophy.
