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And Gild has big-name customers testing or using its technology to recruit, including Facebook, Amazon, Wal-Mart Stores, Google and Twitter.
While in stealth, the company has had several Beta customers testing the appliance including NBC Universal.
We're looking forward hearing feedback from customers testing the beta, and are eager to get this feature in the hands of customers in our Slack mobile apps soon.
Marketers, then, can be more spontaneous and focus on reacting to individual customers, testing ideas on the fly, rather than spending months testing campaign ideas, before slowly rolling those ideas out.
The new service was soft-launched into beta just last week, with 15 customers testing it, and today has around 40 sign-ups in advance of a formal announcement.
Tired of being used as showrooms by customers testing products in person before buying them cheaper online, Target and Best Buy have both pledged to offer the same prices in stores as major Internet shops.
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Across the group of customers tested, just 10 of the 72 calculations were made correctly.
More than 650,000 Microsoft customers tested a trial version of Windows 2000, for example.
"We're helping our customers test how their Web site fits into the whole branding strategy," Mr. Greenberg said.
The app is free but comes with only one digital book, to let customers test the experience.
"Once we put the cars on the road and can have customers test-drive the cars, we are quite convinced that we will transform this interest into a clear market," said Thierry Koskas, the director of Renault's electric vehicle program.
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