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(Many customers spread their business across several cloud vendors).
Ericsson has grown a diverse base of customers spread over 180 countries.
The Phoenix Water Services Department is one of the nation's largest, with 1.5 million customers spread out across 540 square miles.
By having customers spread the word about products, "all of a sudden you've got marketing that costs the company virtually nothing," she said.
Some drivers work only in the winter months for Bowman, when the company reaches peak demand from its 12,000 heating oil customers, spread over five counties.
But it has to pay for all its own marketing, which can be expensive when trying to reach small pockets of customers spread across the country.
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PlanGrid in the construction space has grown through their customers spreading the word.
We get a significantly larger % of customers spreading the word and driving traffic and conversions.
In India, the development of Airtel Money and EKO India Financial Services has covered a large number of previously non-banked customers, spreading the boundaries of financial inclusion.
"You remember taking your first Uber and being like 'Holy shit!' We see that with our customers, spreading it virally.
The second is that this critique ignores the economics of two-sided markets, under which transfer payments from retailers to customers expands the universe of debit card customers, spreading around the cost of operating the system.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com