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But this approach isn't well suited to solving customers' problems.
Still, the major aircraft builders are unusually well placed to weather their customers' problems.
"We get the booking, so it's not materially damaging our business, but it is causing our customers problems.
After a while, she didn't respond to her customers' problems; she knew that they didn't really want a solution.
"I was working hard on understanding Microsoft technology and how to solve my customers' problems," he said.
The firm's original name, Economics Laboratory, showed that Osborn had a broader mission: to use science to solve customers' problems and save them money.
Similar(26)
"For Steve Jobs to publicly apologise to customers problem was amazing to hear," she said.
Thus, you cannot begin with the idea of a refrigerator; you have to begin with thinking about the customers' problem (Govindarajan 2011).
"It's not about software, it's about solving customer problems," he said.
We don't want incremental improvements but a whole new way of solving customer problems".
"They're doing the right thing, rather than have customer problems down the road".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com