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Yet GSN does not simply track customers' preferences and customize its services accordingly, as many digital businesses do.
"More customized services will better reflect customers' preferences," said Juergen Siebenrock, a Lufthansa vice president.
A turn in customers' preferences?
However, customers' preferences change over time.
Want to analyze customers' preferences and purchase patterns?
They gather vital intelligence about customers' preferences and competitors' moves.
In addition, don't forget to remember your customers' preferences.
Products and services better reflect subtle shifts in customers' preferences.
Data on customers' preferences are collected through websites or loyalty programs or cash registers.
By analysing "basket data", supermarkets can tailor promotions to particular customers' preferences.
As such, customers' preferences may be formed well in advance of any specific plan to purchase.
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