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Ms. Karasawa said she often struggled with her customers' notions that hostesses are young women who spend all their money on recreation and neglect their studies.
Amazon anticipates these fears and aims to disabuse its customers of the notion that the collector must be in any way knowledgeable.
Wealthy private schools and their customers decry the notion that taxpayer funding should be moderated in favour of poor or disadvantaged students and their schools.
Pro-merger airline executives have said they hoped to sell big corporate customers on the notion that a merged airline's expanded route network would make booking travel for a far-flung sales force, say, a lot easier and that redeeming frequent flier miles would also be more convenient.
For years we've been hearing about the promise of customer experience management, the notion that you can understand your customer at a highly detailed level and serve them the content, products, services and even ads that matter (or at least make sense) to them.
"They disproved the notion that customers preferred service to low prices.
The latest rage is ethical consumerism, which is based on the notion that customers can save the planet with their shopping trolleys.On January 15th M&S said it planned to spend as much as £200m on becoming more environmentally friendly.
Here's a notion: telling customers in no uncertain terms why your product or service is worth its price tag.
"We saw a bunch of customers use the whole notion of data management for malware/ ransomware recovery.
But the notion of customer turns this relationship on its head.
Not a bad wardrobe tactic; by deploying it, even a customer without a progressive notion in her head can appear as complex and piquant as an onion.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com