What's interesting about this model is that it is potentially much-better aligned with customers, meaning that fewer claims mean lower costs for the entire Laka customer base.
"We're not going after those 'never, never' customers, meaning those people who have never hauled anything or never towed anything," Mr. Farley said.
I want to be a resource as much as anything else to them, to help them help the company and the customers – meaning both our drivers and passengers.
Mr. Grübel has made known his distaste for Credit Suisse's pursuit of "mass affluent" customers, meaning customers with net worth in six figures rather than millionaires and up.
Buying a car in Latin America represents a significant investment for some customers, meaning they often go for the cheapest – and least safe – option.
However, industry sources pointed out that businesses such as RBS are more reliant on their English than Scottish customers, meaning that independence could open up questions such as whether they should relocate to London.
Its universe of potential customers, meaning people who can afford insurance, is largely covered already.
Many industries will face uncertain demand from challenging customers, meaning they will have to improve efficiency.
