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Along the way, they retained customers' loyalty.
Main results suggest that supermarkets lead to higher levels of customers' trust (directly) and customers' loyalty (indirectly).
Furthermore, the positive effect of customers' satisfaction on customers' loyalty is higher for members of grocery store loyalty programs.
Seeking a competitive advantage, they are increasingly focusing on personal service, enhanced by the Internet, to win customers' loyalty.
Clark said the report's disclosure appeared to confirm his concern that the big energy companies were abusing their customers' loyalty.
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