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In the case of two debt settlement companies sued last year by New York State, the attorney general alleged that no more than 1 percent of customers gained the services promised by marketers.
Compaq, in third place, and Hewlett-Packard in fourth, which make more expensive hand-held computers for corporate customers, gained the most ground and "are the only vendors making decent profits in this market today," Dataquest said.
There are, however, some smaller Internet providers that have promoted themselves as friendly to free wireless in the hope that the customers gained will offset potential revenues lost through freeloading.
Dell said its sales to business customers gained strength in the quarter.
Among these four, only the relationship with other customers gained the significant and positive effect on both individual community participation and identification.
"ARM's royalty revenues continued to outperform the overall semiconductor industry as our customers gained market share within existing markets and launched products which are taking ARM technology into new markets," said the company's chief executive Warren East.
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That is to be welcomed: their loss should be their customers' gain.
Adobe, however, points out that rental customers gain vast advantages over the old "you buy it" system.
Those interests can include gaining access to technology, helping local suppliers or customers, gaining access to resources, assuring local employment or making all types of political points.
But the returns on these assets tend to track central-bank rates they are so low that the MMFs' service charges might outweigh their customers' gain.
The three year deal, which has been estimated to be worth between £60m and £75m a year according to City sources, will see Virgin customers gain access to BT Sport 1 and 2 as well as ESPN.
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