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He revels in the bodies coming and going, and feels there is a purpose to the noisy activity here, a meaning to the bustle of waiters taking orders, chefs and sous-chefs preparing the food, and the manager doing the sums, printing the bills after payment, the customers engaging one another in conversation and, as is common among Africans, touching freely.
Twenty million potential customers engaging so deeply with a brand is a feat unheard of in marketing!
"One finding that is consistent across all our merchants, aside from customers engaging in chat-and-haggle buying behavior, is where those conversions happen.
The study also reveals that projects involving consumers are characterised by the pursuit of two main objectives: gaining deeper knowledge of consumer behaviour (observing and understanding the consumer) and motivating and empowering consumers to become active energy customers (engaging the consumer).
Now, companies are actively reaching out to customers, engaging them with education and training and monitoring them with analytics to ensure they have the best time with the product as possible.
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Do customers engage in conversation?
You want to keep the customers engaged in your brand".
Matthew Needham says to get more clients you have to keep existing customers engaged.
The Cunninghams both agree this is essential to keep the business fresh and customers engaged.
What do you do when your customers engage in unacceptable behavior?
My earliest recollections of visiting my father's barbershop on a Saturday morning are that of an active space filled with regular customers engaged with each other.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com