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Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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customers approval

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "customers approval" is not correct in written English.
It should be "customer's approval" to indicate possession. You can use it when referring to the approval or consent given by a customer regarding a product or service. Example: "Before we proceed with the project, we need to obtain the customer's approval on the final design."

⚠ May contain grammatical issues

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

1 human-written examples

In addition, the Federal Reserve now requires banks to obtain customers' approval before enrolling them in overdraft programs.

News & Media

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

58 human-written examples

"Now, for most entrepreneurs a 99percentt customer approval rating would be enough," Mr. Harbison said.

News & Media

The New York Times

The survey also suggests that executives see a clear link between sustainability and customer approval.

News & Media

The Guardian

Minnesota has passed a similar law requiring customer approval before Internet service providers can sell personal data.

News & Media

The New York Times

But if Yahoo has served Ms. Donahue-Arpas well -- with a 95percentt customer approval rating she is a featured merchant -- she knows she should expand her horizons.

News & Media

The New York Times

Claire Armstrong, a retail analyst at Banc of America Securities in San Francisco, said realistic thinking about the merchandise, not color, is the key to customer approval.

News & Media

The New York Times

"The gap is increasing between the two," Mr. Zetsche said, referring to the difference between actual quality improvements and customer approval.

News & Media

The New York Times

Bank of America does not permit debit card overdrafts for single purchases, the report says, but  does allow consumers to overdraw at the A.T.M. — at a cost of $35 per transaction — with customer approval  each time, at the point of transaction.

News & Media

The New York Times

Tesco can point to high scores on customer approval ratings as its pours in £1bn of investment, but the open question is whether the old profit margins can be restored.

A move to limit the time for customer approval is occurring, and will increase.

This doesn't mean that it always meets with customer approval however.

News & Media

BBC
Show more...

Expert writing Tips

Best practice

Always use the possessive form "customer's approval" when referring to the approval given by a single customer. For multiple customers, use "customers' approval".

Common error

Avoid omitting the possessive apostrophe. "Customers approval" is grammatically incorrect; ensure you use "customer's approval" (singular possessive) or "customers' approval" (plural possessive) to indicate ownership or consent.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

83%

Authority and reliability

3.5/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "customers approval", while grammatically incorrect, functions as a noun phrase intended to represent the concept of consent or agreement from customers. Ludwig AI indicates the grammatically correct form is "customer's approval" or "customers' approval".

Expression frequency: Rare

Frequent in

News & Media

60%

Science

20%

Formal & Business

10%

Less common in

Encyclopedias

5%

Wiki

3%

Reference

2%

Ludwig's WRAP-UP

The phrase "customers approval" is generally considered grammatically incorrect; the correct forms are "customer's approval" (singular) or "customers' approval" (plural), as noted by Ludwig AI. While intended to convey the concept of customers' consent or endorsement, its incorrect usage limits its applicability in formal contexts. The phrase appears rarely, primarily in News & Media and Science sources. When using this phrase, it is crucial to include the possessive apostrophe to ensure grammatical accuracy. Alternative phrases such as "customer's consent", "client authorization", and "positive customer feedback" can provide greater clarity and precision depending on the context.

FAQs

What is the correct way to write "customers approval"?

The grammatically correct way to write this phrase is "customer's approval" (singular) or "customers' approval" (plural). The possessive apostrophe is essential to indicate that the approval belongs to the customer or customers.

What does "customer's approval" mean?

"Customer's approval" signifies the consent, agreement, or positive endorsement given by a customer for a product, service, or decision. It indicates that the customer has accepted or validated something.

Are there alternative phrases to "customer's approval"?

Yes, depending on the context, you can use alternatives such as "customer's consent", "client authorization", or "positive customer feedback".

When should I use "customer's approval" versus "customers' approval"?

Use "customer's approval" when referring to the approval of a single customer. Use "customers' approval" when referring to the approval of multiple customers. For example, "We need the customer's approval on the design" versus "We need the customers' approval before proceeding with the changes."

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Source & Trust

83%

Authority and reliability

3.5/5

Expert rating

Real-world application tested

Most frequent sentences: