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The other is regarding the customer-perceived value of customization.
Customizability analysis manifests itself through the maximization of customer-perceived value while exploiting the potential of design to be customized specified by optimal customizability indices.
Customizability analysis thus exhibits a maximization of customer-perceived value while exploiting the potential of design to be customized by achieving optimal design and process customizability indices.
The utility theory is introduced to model the customer-perceived value of each individual product feature.
In their quest to increase customer-perceived value, many industrial companies are moving toward customer value-focused sales management.
This study gauges customer perspectives to investigate how return policy generosity (the degree to which a retailer imposes minimal restrictions on returns) influences customer-perceived value and customer purchase intention.
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It is required to establish a structured framework that leads employees to make efforts to improve their service delivery processes and supports continuous improvement of service delivery processes based on the data about the process performance from the customer-perceived value-oriented viewpoint.
This paper explores where and how marketing accountability of a supplier meets customer perceived value in a business relationship setting.
Hence, companies aim at maximizing the customer perceived value, which may demand new capabilities development, besides marketing, engineering and manufacturing.
The findings support the importance of customer perceived value in building relationship quality and in brand equity, and reveal intentional loyalty as a precursor of future economic results.
The supplier's value proposition is in turn reflected through the creation of superior customer perceived value, which triggers attitudinal and behavioral value outcomes.
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