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A range of service-oriented design strategies can be found in current literature, from product-oriented DfX approaches to more customer-oriented approaches, such as integrated solutions.
9. G.S. Day, A.D. Shocker, and R.K. Srivastava, "Customer-Oriented Approaches to Identifying Product-Markets," Journal of Marketing 43 (1979) 8 19; and S. Ratneshwar and A.D. Shocker, "Substitution in Use and the Role of Usage Context in Product Category Structures," Journal of Marketing Research 28 (1991): 281 295.
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For this purpose, a customer-oriented approach has accordingly been proposed and investigated in this study.
To emphasize their customer-oriented approach, both Mr. Hill of Commerce and Mr. Clark of Toronto-Dominion, who previously ran Canada Trust, often referred to their branches as stores.
Quality function deployment (QFD) is becoming a widely used customer-oriented approach and tool in product design.
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I think my focus on the customer as a top priority is a carry over from my native Canada, a country which is renowned for its friendly customer-oriented approach.
On the other hand, customer relationship management is a competitive strategy that businesses need in order to stay focused on the needs of their customers and to integrate a customer-oriented approach throughout the organization.
Highlighting the correlation between the classification of expectations and satisfaction level, we find practical implications for educational institutions and/or other companies interested in developing and selling e-learning courses based on students' needs using a customer-oriented approach.
The contemporary electricity market enters a new era, focused on environmental protection, energy savings, and the customer-oriented approach.
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