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Ms. Podell said she recently reviewed one client's portfolio of stores, and using customer ZIP codes, sales figures, store size and other particulars, "we built a model that showed us the ideal store size, where the majority of their customers were coming from, the importance of subway access".
Similar(59)
Furthermore, we capture customer characteristics such as the acquisition channel, consent to receive personalized advertising, and average purchasing power in the customers' ZIP code as well as age and gender.
Roku knows its customers' zip codes and can make other determinations about users based on streaming behavior to assign them to a group for ad targeting purposes, he explains.
Data in Nest's cloud servers crunches their information with things like the customer's ZIP code, location and weather forecasts.
Moreover, the most attractive rates and fees are sometimes determined by the customer's ZIP code, both for technical and competitive reasons.
Pricing and availability for the packages are based on the customer's zip code.
Using a customer's ZIP code, Verifly places potential policy holders in a risk territory, which then adjusts the price of the insurance based on historical loss data.
Fed by customers who zip into the city from the surrounding suburbs, the drug trade could conceivably be Camden's largest employer.
The site will also give dealers' invoice prices, but not to customers with ZIP codes indicating they live in those states that have banned the distribution of invoice information.
Smart phones give the networks additional capacities for emergency communications, such as reverse-911 messaging that can be sent from government agencies to all customers in Zip Codes where dangerous weather is approaching, with geographically specific instructions on whether to evacuate or how to stay safe.
All of these, just like the real estate focus that gave Adwerx its start, tend to center around specific geographies and just like Adwerx already allows its real estate clients to target potential customers by zip code, these new verticals also tend to be of interest to advertisers who want to target consumers in specific geographies.
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