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For customers to feel that way some wow factor is needed.
Since opening day, Serato said he has created a unique experience for his customers with the use of a special presentation and a "wow" factor.
"We're finding that our customers are looking for very special emotional pieces with a wow factor," says Colleen Sherin, fashion director of Saks Fifth Avenue, which carries a robust selection of designer kids lines, including Prada, Burberry and Fendi.
The wow factor: Space.
A wow factor.
First is the "wow" factor.
There was no "wow factor".
It has a wow factor.
"There's a wow factor.
The wow factor is huge.
That is the wow factor".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com