Imagine if a bank paid more attention to the color of the carpet in its lobby than the type of safe it uses to store its customers' valuables.
"Imagine if a bank paid more attention to the color of the carpet in its lobby than the type of safe it uses to store its customers' valuables," Mr. Bilton writes.
With moos emanating from all corners of a cattle market, along with goats tangling their horns with their irate mates, one needs to be vigilant not only to escape a charged up animal which might simply emerge from any direction, but also from pickpockets who are on a constant lookout to rob customers' valuables.
In the telecommunications business, a customer is valuable not because she will buy a tangible product and take it home, but rather because she represents an continuing, perhaps perpetual, revenue stream.
Make it clear that whatever the nature of the text, the customer is valuable and you will find a way to provide concise answers.
On the other hand, if their goal is to make their businesses as large as possible, they should understand that most customers are valuable and shouldn't be squandered.
Some business owners, like Steve Walker, chief executive of Walker Information, find that action -- coddling your best customers, nurturing valuable employees and staying visible -- not only relieves anxiety but can also lessen financial adversity.
Marketers overwhelmingly agree that engaged customers are valuable because, in all likelihood, they will keep coming back to transact business.
Even so, Mickey Mouse might be able to teach corporate America a lesson about saving what is becoming their customers' most valuable possession.
Over the years Stripe has been strategically acquisitive, as it looks to add certain features to its product suite that customers find valuable.
