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Finally, CA (conjoint analysis) is employed to derive customer utilities for benchmarking varieties of design concepts.
For specific assumptions on customer utilities and a distributor's profit function, this leader-follower game is used to compute equilibrium customer and distributor choices.
The results support the work of energy efficiency engineers at the Bonneville Power Administration (a federal wholesale electric utility in the United States) who desired such information to continue to develop and implement measures to drive regional energy conservation for their customer utilities.
"These miners are coming in and are asking for 20, 50, or 100 megawatts, which is a very large power request," said John Stoll, managing director of customer utilities at Chelan County Public Utility District, which supplies power to a region east of Seattle.
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To develop the proposed model, first, the customer utility function is described and maximized.
Subsequently, in the customer utility evaluation module, a measurement for customer desirability, i.e. customer utility index (CUI), is formulated using conjoint analysis (CA) technique.
Service innovation requires a focus on customer utility separate from the solution.
In this study, a customer utility prediction system (CUPS) is proposed.
The system comprises two modules, namely design knowledge acquisition module and customer utility evaluation module.
The objective of the proposed model is to maximize the customer utility constrained by either the daily budget or daily consumption.
Finally, the rated criteria are also used as inputs to a radial basis function (RBF) neural network for in-process customer utility prediction.
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