"So how do you build that into pixels instead of stone?" For centuries banks were built with thick stone walls, marble slab floors and heavy metal doors, all of which gave customers the feeling that bankers were dependable and trustworthy.
The Green Dining Room was envisioned as a place of enchantment, giving its customers the feeling of entering a mysterious green bower or a hidden chamber in an enchanted palace, as described in one of Morris's own poems.
Bernie Marcus took me through one of the first stores, telling me that he wanted it to be messy to give customers the feeling of merchandise excitement.
Texture: Texture is the small stuff that is easy to overlook: how customers react to finishes, lighting, scents, fontography… everything that is, or isn't, giving customers the feeling that this is "their" brand.
Bringing more players into the game can have positive effects on a company (e.g. increasing suppliers can decrease costs; extra complementors increase the value of a company's product; and a competitor can be brought in to give customers the feeling that they have choice).. Added value: Added value is an indicator to estimate benefits that individual players obtain from the value net.
It allows customers the feeling they've discovered you.
He also promoted the phrase 'Movies are better than ever' at every movie house that MGM owned -- thus giving customers the feeling they were really getting a bargain.
For one thing, Shakespeare & Company had developed something of a reputation for surly service, with some customers expressing the feeling that the store clerks looked down on anyone whose tastes might run to, say, John Grisham.
Customers know the feeling -- that information sharing has gotten way ahead of our actual relationships and possibly our best interests.
"When a dressmaker whispers this to a customer, they have the feeling they are getting insider information," Ms. Egger said.
