customer stickiness

USAGE SUMMARY

'customer stickiness' is a correct term that is used in written English.
It generally refers to the loyalty of customers to a business or organization. For example, the company ran an advertising campaign to increase customer stickiness.

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

4 human-written examples

Some of this makes sense—schools and hospitals help fulfil Jesus's mandate while promoting customer stickiness.

The Economist

In fact, I would summarise M-Pesa post-launch success drivers as continuous customer education, 24-7 cusupportsupport, brand trust, robust agent network, continuous product innovation (value-added services, for customer stickiness), enabling regulatory environment.

The Guardian

Although, they will be looking for fully developed products, with strong metrics (revenue, customer stickiness).

TechCrunch

The leading Chinese innovators are digital ecosystem players building scale and creating customer stickiness through their entire ecosystem.

TechCrunch

Human-verified similar examples from authoritative sources

Similar Expressions

56 human-written examples

More often than not, investors are demanding paying (i.e. traction) and returning (i.e. stickiness) customers because the voting dollar represents customers who are willing to pay for a good/service.

TechCrunch

Companies employing this model aim to increase "stickiness" with customers, building brand loyalty.

The Guardian

Stickiness of customers, barriers to competitors, economies of scale these are things the corporate strategist wants to see in a company using his capital.

Forbes

Companies get the leverage to negotiate for longer terms as they build stickiness with customers by providing better products.

TechCrunch

One attempt is to build stickiness in the customer by offering voice (land line), video (TV) and data (Internet).

Forbes

Throughout "The Future of Success," Reich touches on material already covered by others: "stickiness," or getting customers to stay with your product, has been well described by Malcolm Gladwell; both Virginia Postrel and Francis Fukuyama have spelled out the social implications of the new economy.

The New York Times - Books

Good blogs generate stickiness and repeat customers, which is also a model that can be monetized.

TechCrunch

Expert writing Tips

Best practice

When aiming for “customer stickiness”, prioritize creating a user experience that seamlessly integrates into your customer's daily routines, making it difficult for them to switch to a competitor.

Common error

Avoid tactics that force customers to stay, like hidden fees or difficult cancellation processes. True “customer stickiness” arises from genuine value and satisfaction, not forced retention.

Linguistic Context

The phrase “customer stickiness” functions as a noun phrase often used as a metric or goal in business and marketing contexts. It describes the degree to which customers remain with a company or product. Ludwig AI confirms its use in written English.

Expression frequency: Rare

Frequent in

News & Media

75%

Science

25%

Formal & Business

0%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

In summary, “customer stickiness” is a business term denoting the degree to which customers remain loyal to a brand or product. Ludwig AI confirms that the phrase is correct and relates to customer loyalty. While relatively uncommon, it appears primarily in news and media related to business and technology, as well as in scientific contexts. Strategies to enhance “customer stickiness” focus on making a product or service integral to a customer's routine, thus increasing retention and reducing churn. Alternative phrases include "customer retention" and "customer loyalty".

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

cultivating customer stickiness

Slightly alters the verb while maintaining the core concept.

customer retention

Focuses specifically on keeping customers from leaving.

customer loyalty

Emphasizes the emotional connection and brand affinity.

building customer relationships

Highlights the ongoing effort to nurture connections.

increasing customer engagement

Shifts the focus to active participation and interaction.

improving customer satisfaction

Targets the overall contentment of customers with the product or service.

enhancing brand loyalty

Highlights the role of brand image in fostering customer retention.

fostering customer retention

Focuses on activities that encourage continued patronage.

driving repeat business

Emphasizes the goal of securing future transactions.

maximizing customer lifetime value

Focuses on the long-term revenue potential of each customer.

FAQs

What does "customer stickiness" mean in business?

In business, "customer stickiness" refers to a customer's tendency to remain loyal to a particular product or brand over time, resisting switching to competitors.

How can businesses increase "customer stickiness"?

Businesses can increase "customer stickiness" by improving customer service, offering loyalty programs, personalizing experiences, and creating a strong brand community.

What are some alternatives to "customer stickiness"?

You can use alternatives like "customer retention", "customer loyalty", or "building customer relationships" depending on the context.

What's the difference between "customer stickiness" and "customer loyalty"?

"Customer stickiness" emphasizes the difficulty of switching, while "customer loyalty" focuses on the emotional connection and positive feelings towards a brand.