"customer segmentation" is correct and usable in written English.
It refers to the practice of dividing customers into segments based on their characteristics and preferences, so that companies can customize their marketing strategies to each segment. For example, a company selling outdoor apparel might use customer segmentation to divide their customers into age categories (e.g. 18-25, 26-35, 36-45, etc.), or activity preferences (e.g. running, hiking, cycling, etc.).
Using the customer relationship management perspective to investigate customer behavior, this study differentiates between customers through customer segmentation, tracks customer shifts from segment to segment over time, discovers customer segment knowledge to build an individual transition path and a dominant transition path, and then predicts customer segment behavior patterns.
This paper explores how customer segmentation analysis can support customized water and electricity DSM.
An example of how a customer segment discussion inside your business could take place is in this post I wrote on Customer Segmentation ("Elephants, Deer & Rabbits").
In the branding world, this is called customer segmentation.
You can almost picture the PowerPoint slides about "dynamic customer segmentation" and such.
For example, a classic marketer might have a very clear "who-what-how" strategy – starting with customer segmentation, brand proposition, advertising and a media plan – locked and loaded for a year, which will be reviewed at the end of it.
Alix Murphy, senior mobile analyst, WorldRemit, London, UK, @AlixinLondon Understand the customer: Have clear-cut and specific customer segmentation, not just "unbanked" and target first the early adopters with a compelling value proposition.
According to Jaime Punishill, an analyst with the technology consulting firm Forrester Research, customer segmentation is an important strategy, since for most brokers, 10percentt of the clients produce 90percentt of revenues.
Leaders who spend all their time using models, research decks, customer segmentations and pretty graphics will never provide the breakthroughs of those who are happy to be playful and get lost.
Derivates for PLs means too have PL's per sales channels, customer segmentations, customers, organizational units, products and similar.
Our methodological framework empowers the discovery of various customers segmentation with respect to different temporal aspects.
