"customer segment" is correct and usable in written English.
You can use it whenever you are referring to a specific group of customers, such as a group that has similar characteristics or needs. For example, "Our marketing team is focusing on the senior customer segment in order to develop a more targeted marketing campaign."
Using the customer relationship management perspective to investigate customer behavior, this study differentiates between customers through customer segmentation, tracks customer shifts from segment to segment over time, discovers customer segment knowledge to build an individual transition path and a dominant transition path, and then predicts customer segment behavior patterns.
An example of how a customer segment discussion inside your business could take place is in this post I wrote on Customer Segmentation ("Elephants, Deer & Rabbits").
We've always been dedicated to this space, and this customer segment.
BSkyB's weakest customer segment are the almost 800,000 customers who take only "home communications", with the majority of those on a potentially easily transferable broadband-only package.
So the questions facing Mr. Sheth and Recruiterbox are: Does it make sense for Recruiterbox to focus more attention on one particular customer segment?
Mr. Ellison of IDC called the Alltel campaign a "very creative and compelling way to engage younger male mobile users, a customer segment that is going to be even more important as mobile subscriber growth begins to slow".
Properly cultivated and created content can then be assembled to target very precise customer segments – eventually even customer segments of single individuals.
"A key marketing goal is to sell your product to as many customer segments as possible".
In this capacity, he will identify new customer segments, market opportunities and product extensions to drive audience growth.
But its specialty is identifying the most valuable customer segments and using algorithms to forecast their potential spending over time.
"PC gaming and console gaming are different, and the customer segments have capabilities and expectations that are unique to the platforms they play on," he says.
