Sentence examples for customer referral program from inspiring English sources

Here's a curious bit of news out of Tesla this afternoon: they're experimenting with a customer referral program.

However, the study shows that the benefits of a customer referral program can outweigh such negatives, making the programs pay off financially.

One of the appeals of using a customer referral program is that you know exactly how much you put into it and, as our study shows, you can also calculate how much you're getting out of it".

The study–authored by Van den Bulte, Bernd Skiera and Philipp Schmitt, a professor and doctoral student, respectively, at Goethe University in Frankfurt, Germany was conducted over a period of three years and followed the customer referral program of a leading German bank (which remained anonymous) that paid customers 25 euros for each new customer they brought in.

You can also use this trick in conjunction with a customer referral program.

Why does a study on the financial benefits of customer referral programs make sense now?

According to Van den Bulte, this is the first study ever published on the financial evaluation of customer referral programs.

Our first objective was to see if customer referral programs can indeed turn social capital into economic capital.

Christophe Van den Bulte, a professor of marketing at Wharton, describes customer referral programs as an effective way to attract higher quality customers.

According to a new study titled "Referral Programs and Customer Value" (to be published in the January 2011 issue of the American Marketing Association's Journal of Marketing), customer referral programs are indeed a financially attractive way for firms to acquire new customers.

Second, we wanted to come up with a methodology to assess the effectiveness of customer referral programs that was easy to implement with data and tools available to many managers".