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"customer persona" is correct and usable in written English
You can use it when referring to a semi-fictional representation of an ideal customer based on market research and real data about existing customers. For example, "Our customer persona for this product is an affluent retiree in their 70s who loves to travel and shop online."
Exact(3)
Form an "investor persona," much like you would form a customer persona when building your go-to-market strategy.
As the name says, it basically is trying to solve all problems any person (which is somewhat equal to what the customer persona is in the case of messaging apps) would need to get solved without actually exiting WeChat.
Once you've defined your customer persona, choose two or three platforms as your starting point for engagement.
Similar(57)
The marketing team has a set of customer personas they understand.
Use this strategy for all your outbound marketing messages--blog posts, e-newsletters, direct mail pieces, website copy as well as developing your customer personas and overall marketing strategies.
Social listening, analysis and reporting logic powered by AI can recommend adjustments to marketing campaigns, the outreach program for inside sales, and publishing calendar and content makeup based on customer personas and industry needs.
This data can be successfully used to create customers personas based on demographics, lifestyles, attitudes and, most importantly, buying patterns.
Tandem will then begin sending the company's customers its "persona" surveys to begin bucketing customers in various groups – like budget shoppers, those who shop "green," etc.
By connecting customers' social persona with messaging, businesses are able to use a combination of automation and one-to-one messaging to deliver experiences that are highly personalized at scale, be it to intercept and troubleshoot a customer dispute via private message, or retarget users based on their interests with a custom offer.
On that latter front, this would include the addition of more actionable insights that can explain exactly how to react to the data presented to the companies about their customers, including by persona grouping.
It could also be a group of people interacting with customers through an online persona.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com