The phrase "customer lifecycle" is correct and usable in written English.
You can use it to refer to the stages a customer goes through before, during, and after their interaction with a company. For example: Our customer lifecycle process ensures that we provide excellent service throughout the entire experience.
He is formerly a partner with McKinsey & Company and co-led McKinsey's Customer Lifecycle Management (CLM) practice.
Tim McGuire and Jesko Perrey are both directors at McKinsey who serve clients on Big Data, advanced analytics, and customer lifecycle management issues.
Data analytics helped us identify critical points in the customer lifecycle and develop relevant marketing programs that best engage the Lilly girl in each situation.
Jesko Perrey is a director at McKinsey & Company where he co-leads the Marketing & Sales Practice's branding and customer lifecycle management capabilities.
They also outperform their peers across the entire customer lifecycle, are nine times more likely to enjoy superior customer loyalty, and a remarkable 23 times more likely to outperform less analytical peers on new-customer acquisition.
"If you look at it from their perspective they're putting up all the risk... why shouldn't a VC who offers you £3m want some kind of protection?" Resisting venture capital is as much about retaining control as it is about risk-avoidance, says Philip Storey, founder and managing director of customer lifecycle marketing agency thisisenchant.com.
Support customers through the full customer lifecycle.
2. Tune into complexities of the customer lifecycle.
Multichannel touchpoints, action-based email marketing, nurturing customer lifecycles: these are all considered standard features.
Teams can also view activity pages, which offers account history over the course of a customer's lifecycle, notifications and alerts of customer status updates, as well as realtime tracking of customer usage during and after trials.
