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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
customer is
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "customer is" is correct and usable in written English.
It can be used when discussing the status, identity, or characteristics of a customer in various contexts, such as business or service industries. Example: "The customer is always right, and we must prioritize their needs."
✓ Grammatically correct
News & Media
Formal & Business
Science
Wiki
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
59 human-written examples
"The customer is queen".
News & Media
The customer is rarely right.
News & Media
The customer is your friend.
News & Media
A customer is a customer.
News & Media
The customer is always right.
News & Media
"The customer is second".
News & Media
Customer is 'king'king
News & Media
"The customer is the boss," he said.
News & Media
"But the customer is the merchant.
News & Media
The customer is not always right.
News & Media
"Their target customer is not overseas Chinese.
News & Media
Expert writing Tips
Best practice
When defining a target audience, follow "customer is" with descriptive adjectives or phrases to provide clarity, such as "the "customer is king"" or "the "customer is always right"".
Common error
Avoid making broad, unsupported claims after "customer is". Instead, support your statements with data or specific observations to ensure accuracy and relevance. For example, instead of saying "the customer is always satisfied", specify "the customer is generally satisfied with our return policy based on feedback surveys".
Source & Trust
84%
Authority and reliability
4.1/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "customer is" functions as a subject-verb construction, typically followed by a predicate nominative or predicate adjective that defines or describes the customer. It is often used to express core business principles or customer-centric attitudes, as shown by Ludwig AI.
Frequent in
News & Media
40%
Formal & Business
25%
Science
15%
Less common in
Wiki
10%
Encyclopedias
5%
Reference
5%
Ludwig's WRAP-UP
The phrase "customer is" is a common and grammatically correct construction used to define or describe a customer's attribute, role, or importance. Ludwig AI confirms its wide usage across various contexts, including news, business, science, and general discussions. The phrase functions as a subject-verb construction, often followed by a predicate nominative or adjective. While alternatives like "client is" or "consumer is" exist, the core message remains consistent: to highlight a defining aspect of the customer in a given situation. Therefore, be mindful of the context and ensure your claims are supported by data or observations to avoid overgeneralizations.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
client is
Replaces "customer" with "client", implying a more professional or long-term relationship.
consumer is
Substitutes "customer" with "consumer", focusing on the act of consumption.
patron is
Uses "patron" instead of "customer", suggesting a more loyal or supportive relationship.
shopper is
Replaces "customer" with "shopper", emphasizing the act of purchasing goods.
user is
Substitutes "customer" with "user", common in technology or service contexts.
the buyer is
Replaces "customer" with "buyer", focusing on the transaction.
the guest is
Uses "guest" instead of "customer", common in hospitality or service contexts.
our clientele is
Changes the structure to focus on the collective group of customers.
their target demographic is
Shifts the focus to the target audience.
the intended recipient is
Highlights the intended receiver of a service or product.
FAQs
How to use "customer is" in a sentence?
Use "customer is" to define or describe a characteristic, status, or role of the customer. For instance, "The "customer is always right"" or "The "customer is king"" are common expressions.
What can I say instead of "customer is"?
You can use alternatives like "client is", "consumer is", or "the buyer is" depending on the context.
Which is correct, "customer is" or "customers are"?
Both are correct, but they have different meanings. "Customer is" refers to a singular customer or a general concept, while "customers are" refers to multiple customers.
What's the difference between "the customer is" and "a customer is"?
"The customer is" often refers to a specific customer or a general principle, while "a customer is" introduces a single, unspecified customer in a given context. For example, "The customer is waiting" implies a particular person, whereas "A customer is always welcome" is a general statement.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
84%
Authority and reliability
4.1/5
Expert rating
Real-world application tested