Branding, publisher relationships, customer intelligence, physical merchandising space.
Customer intelligence is at an organizational inflection point.
Fatemeh Khatibloo is a customer intelligence analyst at Forrester Research.
Virtually every retailer recognizes the advantages that come with better customer intelligence.
So think of this as the whole toolkit of customer intelligence laid out before you.
To do that, you need to build tracking processes, infrastructure, and customer intelligence skills.
What's your biggest problem in customer intelligence, and what does it mean for what applications you need to develop?
A decade ago, this sort of strategic involvement by a customer intelligence operation was almost unheard of.
This system allows you to assess larger samples of data, focus on important interactions, gain customer intelligence, and target coaching to employees.
She was formerly the executive lead for customer intelligence, SAS Americas, and has led analytics, marketing, and business consulting teams for over a decade in the banking sector.
Michael Fassnacht, chief customer intelligence officer at Draft FCB, Chicago, part of the Interpublic Group of Companies, was promoted to a new post, worldwide chief strategy officer.
