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In this Russian context though, customer integration does not function as a mediator.
Consequently, this paper presents an extensive literature research regarding active customer integration and prototyping in PSS design processes.
The proposed framework aims to support the customer integration in the product design phase and, consequently, in the design of the manufacturing network.
Secondly, although customer-orientation and customer integration has been recognized as crucial for PSS, the involvement of clients or consumers in the design process is often disregarded.
Manufacturing enters a new era, where companies, exploiting mass customisation practices, base their business on mobility and customer integration in product design.
Taninecz (2004), for example, finds that firms with the least supplier integration and the most customer integration are less likely to source from China and, thus, be a subject of slow-steaming.
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She was quite pleased with her job in the initial months, and even got promoted as the company accelerated its customer integrations.
Mass customization improves customer quality integration both directly and indirectly through internal quality integration, and product modularity improves customer quality integration indirectly through mass customization and internal quality integration.
We wanted to provide the customer voice integration.
This includes mobile apps, store locators, catalog services, and customer service integration.
For instance, if you record a meeting with a new customer, the integration allows you to automatically create or update a Salesforce CRM record with data from the meeting.
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