"customer influence" is a grammatically correct and usable phrase in written English.
It refers to the power/influence a customer has on a company's products or services. For example, "The customer influence over product changes has been increasing in recent years."
Some of the main influencing factors in choosing a particular process or methodology include company doctrine, customer influence, standard development, and personal bias.
This article examines the effect of foreign customer influence strategies on building business relationships with exporting manufacturers, based on information obtained from a sample of US small to medium-sized enterprises (SMEs).
The active approach i.e. engaging the Social Media as direct marketing and PR channels, as channels of customer influence, as tools of personalizing products and last but not least develop them as platforms of co-operation and customer-generated innovation.
Based on the nature and intensity of foreign customer influence strategies, the study helps to identify four types of exporting firms inert complacents, problematic satisfiers, collaborative aimers, and hazardous agitators each characterized by an idiosyncratic relationship profile composed of greater or less than average use of mediated and non-mediated influence strategies by their customers.
CD can also help a team build it's overall customer influence map.
Technology leaders are capitalizing on the opportunity to be fully integrated into the business and focused on business outcomes, data-driven decisions, product stability impact, and customer influence -- ultimately running a Business Technology unit as an integral part of the business.
And with social media also influencing buying patterns, a happy customer influences others (and vice versa).
With this approach, social influence is accounted for in both directions: (1) the focal customer being exposed to potential churners, therefore having higher risk of churn, and (2) the focal customer influencing her connections in the event of her churning.
Customers influence the development or improvement of products by providing complementary knowledge, establishing a precise set of user requirements, and providing a source of solicited information on new evolving needs [28].
TWTRCON SF 09: Taking place in San Francisco on May 31, TWTRCON focuses on discussing how to use Twitter as a business platform to reach and engage customers, influence opinions and activate markets.
To complicate matters, the decisions are interdependent the choice of customers influences the company's organizational identity and its technology options.
