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About 40 percent of Oracle's business software runs on computing systems sold by H.P., and the companies have 140,000 customers in common.
"We have a lot of customers in common, and realized just how complementary the services were," said Teran.
"SMSC and Conexant share similar core competencies in analog and mixed-signal design, possess complementary product portfolios, and count many customers in common.
What these two species of customer had in common was their distaste for summer supermarket clerks.
Brands must focus on what their customers have in common — not what makes them different.
After spending a lot of time with the data, we found only one thing these customers had in common: they were less engaged.
What do your best customers have in common?
The one thing that all these customers have in common is that they all follow the exact same ritual: They talk to Jon; go straight to the bathroom and return with one of their eyes watering.
Instead of trying to alter your marketing campaign to better address everyone's peculiarities, focus only on the points that most customers have in common.
Some experts, however, warn it will be difficult for it to grow outside densely populated areas and also question what its heavily urbanised customer base has in common with that of Morrisons.
I had chosen the spot as a likely sporting headquarters because of the dozens of jumbo-size baseball and boxing photographs that hang above the mirrors on its walls, but the customers had nothing in common with the décor.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com