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It involves making a customer feel valued.
"You never want to have a customer feel something wasn't done right".
What builds loyalty is the way that you make a customer feel.
It is really more of a marketing ploy by the supermarkets designed to make the customer feel good.
Done right, though, the secrecy tactic makes the brand seem hip and the customer feel special — something even Starbucks has seemingly begun to recognize.
They should reach the same answers for questions like: How will a customer feel when they use the product?
Only 6% concurred with the statement that challenging the customer's point of view will make the customer feel too uncomfortable.
Tommy Hilfiger clothes sell because they make the customer feel connected to the gloss and glamour of pop culture, and to an aspirational lifestyle.
"We want to make the customer feel comfortable," said Gary Chapman, who is in charge of personnel and training for the airline.
Selling is making the customer feel better about spending money — or investing it — than he would have felt by keeping his wallet zipped.
Some gimmicks, Dr. Strohmetz said, seem to work because they make the customer want to reciprocate for a kindness, others simply because they make the customer feel better.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com