ERDM conducts Voice of Customer (VoC) research to identify high impact Customer Experience strategies.
ERDM specializes in conducting Voice of Customer research to identify Customer Experience strategies that generate significant increases in response and revenue for clients including IBM, MassMutual, QVC, NBC, Microsoft and Norton AntiVirus.
ERDM's Customer Experience strategies achieve consistent double-digit increases in response and revenue for clients, which include IBM, MassMutual, QVC, NBC Universal, Microsoft, Hewlett-Packard, and Symantec.
Mike Nash, VP of Customer Experience and Portfolio Strategy at HP, was attentive to that fact that despite its thinness, the Spectre is a laptop capable of actually doing things and not just emails.
A proven expert on time tracking technology and productivity best practices in the online age, his specialties include start-ups, leadership, trend-setting customer experience, corporate sales, and strategy.
Customer experience management represents a business strategy designed to manage the customer experience.
Our framework consists of five interacting layers: (1) Customer values, needs and wants; (2) Experiential Marketing Strategy; (3) Customer Experience Stages; (4) Accumulated Customer Experience (5) Customer Behavior Change.
Christine has keynoted and spoken at over thirty conferences on topics including customer experience, emerging technology and business strategy.
Recognized as a digital strategy and customer experience innovation leader by organizations including Forrester Research, BAI, ALM Intelligence and others, he has been published and quoted in dozens of publications ranging from Harvard Business Review and Fast Company to American Executive and Time.
