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The roof, according to the Web site, is "designed to provoke customer emotion, thereby weakening desire to negotiate and enhancing gross profit opportunity".
KE System is used to analyze the product attributes that influence on the customer emotion as shown in Fig. 1.
Kansei Engineering (KE) has shown its superiority in investigating and modelling customer emotion ("Kansei" in Japanese) for product development.
Practically, it gives insight on which service attributes deserve more attention with regard to their impact on customer emotion.
The non-pattern appearance was significant both of models, therefore the designers were able to design this attribute related to this customer emotion.
The effects of product properties on customer emotion were mapped as shown in Figs. 4, 5, 6, 7, 8 and 9.
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KE can translate customer emotions into the product attributes.
Product designers can design product attributes related to the customer emotions which are retrieved from these results.
For example, there is a study that evaluated the impact of color hue, brightness and saturation of e-commerce websites on customer emotions and trust.
The results of this study indicate that the proposed models and rules can interpret the design product elements affecting the customer emotions.
This study is investigated the product properties affecting the customer emotions by using KE, classification and association rule which are data mining methods.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com