Makino is confident that AI Works will be able to win over new customers through demonstrations and by keeping switchover costs low, but concedes that "there is no guarantee of success because this is our first experience marketing in the U.S".
The farm is open for visitors, and runs regular school trips, open days for box customers and demonstration days for organisations such as the Soil Association.
The companies typically rent floor space at these shows for direct contact with customers and interactive demonstrations of products.
The conference will also include more than 1,600 customer sessions and 350 demonstrations of Oracle products.
They also provide training, set up equipment, and deliver presentations and product demonstrations at customer sites and conferences.
When there are no corporate takers, he rents the space out to people like Armond Cecere, a wrestler who calls himself Kid USA and puts on demonstrations for customers.
There is also a cafe (run in collaboration with Philadelphia-based La Colombe) and a kitchen space where customers can watch product demonstrations and take classes in things like knife skills and chicken frying.
In New York, Murray's Cheese picked up the product three months after Caputo Brothers began; Saxelby Cheesemongers sells the curds in-store and online, and offers cheese-stretching demonstrations for customers.
in the MGM Grand, customers are treated to demonstrations of the astonishing ways that silicone trumps gravity when they order tequila shots served from between a waitress's bare breasts.
