"customer demographics" is a correct phrase and can be used in written English.
It refers to the characteristics and traits of a particular group of customers, such as age, gender, income, location, etc. Example: The marketing team conducted a survey to analyze the customer demographics of our target audience and found that the majority of our customers are females between the ages of 25-35 with a household income of over $50,000.
"We know from our customer demographics that they are very interested in art," she added.
The more you know about your target client or customer — demographics and psychographics — the easier it will be for you to market to them.
"Our research confirmed that the Kemper brand name remained strong across most customer demographics," he added, "and had about 30 percent greater awareness over Unitrin among consumers surveyed".
Sitting in his imposing office, he showed me charts showing sales trends, the mix of vehicles sold, customer demographics and so on.
Companies must know their audience well enough to cite specific customer demographics when they approach so-called list brokers, who typically sell names and addresses of prospective customers for $100 to $125 per thousand.
In most cases, text-mining software is built upon the foundations of data mining, which uses statistical analysis to pull information out of structured databases like product inventories and customer demographics.
"Then, a few years ago, we saw focused, branded trucks appealing to a very different customer demographic".
"We're trying to make music selections that fit a customer demographic that's broad and, with that, we've tried to provide great music," he said.
Fresh Direct has solved a problem for this unique customer demographic, according to Sucharita Mulpuru, an e-commerce expert at consultancy firm Forrester Research, but she questions how its model would scale up for a nationwide Morrisons service with different customer needs.
For those who point to Next's strong directory/online performance (16.9%), Asos management itself said that this was not a like for like comparison at the interims as Next has a different (older), more resilient customer demographic.
"Sportswear, particularly yoga wear, gym wear, golf wear, could present a sizeable market share opportunity for Asos given its younger customer demographic and the growth we have been seeing in the premium sportswear market".
