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"customer demographic" is a correct and usable phrase in written English
You can use it to refer to the characteristics of a group of customers or potential customers, such as their age, sex, income level, education level, etc. For example, "The company segmented its customer demographic based on age and income level to better target their marketing campaigns."
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"Then, a few years ago, we saw focused, branded trucks appealing to a very different customer demographic".
"We're trying to make music selections that fit a customer demographic that's broad and, with that, we've tried to provide great music," he said.
For those who point to Next's strong directory/online performance (16.9%), Asos management itself said that this was not a like for like comparison at the interims as Next has a different (older), more resilient customer demographic.
"Sportswear, particularly yoga wear, gym wear, golf wear, could present a sizeable market share opportunity for Asos given its younger customer demographic and the growth we have been seeing in the premium sportswear market".
Fresh Direct has solved a problem for this unique customer demographic, according to Sucharita Mulpuru, an e-commerce expert at consultancy firm Forrester Research, but she questions how its model would scale up for a nationwide Morrisons service with different customer needs.
SirAlthough I commend you for trying to grow your customer demographic, it dismays me to think that you have had to lower yourselves to the level of the multitude of tabloids found at the check out counter of any grocery store.
Similar(39)
"We know from our customer demographics that they are very interested in art," she added.
Sitting in his imposing office, he showed me charts showing sales trends, the mix of vehicles sold, customer demographics and so on.
The more you know about your target client or customer — demographics and psychographics — the easier it will be for you to market to them.
"Our research confirmed that the Kemper brand name remained strong across most customer demographics," he added, "and had about 30 percent greater awareness over Unitrin among consumers surveyed".
Companies must know their audience well enough to cite specific customer demographics when they approach so-called list brokers, who typically sell names and addresses of prospective customers for $100 to $125 per thousand.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com