Sentence examples for customer data platforms from inspiring English sources

While business-to-consumer (B2C) markets have been deploying customer data platforms to consolidate the customer experience and improve marketing personalization, this has been a bigger challenge in the business-to-business (B2B) markets.

Customer data platforms (CDPs) are gaining in popularity as a way to connect customer information across various systems.

In particular, he sees a big opportunity to plug customer data platforms into the systems that actually manage email marketing campaigns — like Campaign Monitor.

To reconcile their numerous data silos – and enable the customer-driven engagement the modern B2B buyer demands across the entire lifecycle – many B2B marketers are turning to customer data platforms (CDPs).

Creating a customer data platform for B2B isn't a fast or inexpensive undertaking.

He and a team of data scientists, engineers, and digital marketers from MIT and the broader Cambridge ecosystem developed this fast-growing and award-winning customer data platform.

Publishers are the most likely to take an initial hit from Google's ad changes, said Peter Reinhardt, chief executive of the Segment customer data platform.

An emerging answer to this issue is the customer data platform (CDP), which is the modern version of a customer data warehouse though one that is far more flexible and interconnected.

David Spitz is the CMO of mParticle, a customer data platform for mobile marketers.

Dale Renner is CEO and founder of RedPoint Global, the leading provider of customer data platform and customer engagement technology.

Co-Founder and CTO of ActionIQ, an enterprise customer data platform transforming how companies leverage customer data.