Sentence examples for customer data platform from inspiring English sources
David Spitz is the CMO of mParticle, a customer data platform for mobile marketers.
In the years since I first wrote about mParticle in 2014, a handy acronym has emerged to describe what the company does — CDP, short for customer data platform.
For example, he says that of the roughly six startups he has backed, one includes the customer data platform TellApart, cofounded by his brother.
And as companies employ a broader arsenal of marketing and analytics products, Reinhardt wants Segment to serve as their "central customer data platform".
Founded in 2008, Tagga is a customer data platform, which means businesses can use it to combine user data from different sources and create different segments to target with marketing campaigns.
More specifically, he said consumer marketers have a "swivel chair problem" where they have might have a customer data platform that doesn't actually allow marketers to do the necessary personalization across channels, or a marketing automation product that isn't as "robust" when it comes to customer data.
In particular, he sees a big opportunity to plug customer data platforms into the systems that actually manage email marketing campaigns — like Campaign Monitor.
"We are a customer data and engagement platform that helps companies build more loyal and profitable relationships with their consumers," he explained.
Dethero's Neustar is an ad-tech company offering data management platform, customer data intelligence, marketing analytics, activation, compliance solutions and fraud detection.
Specifically, telecom and related industries might be wary because, unlike other media, on mobile, vast amounts of customer data is transferred between platforms.
Developing experiences that enrich the customer experience by saving them time, integrating with existing mobile apps like Yelp and Google Maps to help them find you, serving personalized sales offers that leverage existing customer data, and using review platforms to build a reputation that will drive traffic--these are just a few ways digital can prop up brick-and-mortar.
