"customer centricity" is a correct, usable term in written English.
You can use it to mean a focus on the customer experience or customer needs, or as a measure of the degree to which a company's model or strategy is focused on providing the best possible experience for its customers. For example, "The company prides itself on its customer centricity, offering only the highest quality products and services."
This kind of analysis can increase sales, according to Peter Fader, a professor of marketing at the University of Pennsylvania's Wharton School and author of "Customer Centricity," because it allows companies to adjust their offerings and even to design products to meet the needs of their customers.
"We've found that male customers really get into the ingredients of a particular technology, but a woman customer often just wants to know the benefits and applications of a product, not necessarily what's inside of it," said David Williams, vice president for customer centricity at the company.
He says that over the last few years TCS has gotten much better at customer centricity.
From the start, Tzuo wanted to make sure that there was an element of customer centricity.
In a press release, Oracle emphasizes three big selling points — simplicity, readiness for enterprise use, and "customer centricity".
The mere fact that I no longer need to see Chandra very often should tell you about empowerment and customer centricity," says Morrison.
Fundamentally, personalization is bringing focus back to customer centricity--really being able to understand what it is that your customer loves about your brand and how you can better serve her.
Becoming even a bit like Apple, at least in its customer-centricity, is a daunting goal.
To achieve this objective, a culture of customer-centricity is key, where every single employees is trained, empowered and accountable for delivering to your company's brand promise.
Where: In the Home and Out in the Store Similarly, retail approaches to improve the patient experience and speed access are fueling the rise in customer-centricity with a throwback to house calls or medical care in your local drug store.
The CMO is asked to be a super hero - one who speedily turns customer-centricity into P&L results... uses technology and data analytics to drive performance... delivers marketing ROI... drives leads to sales channels... and advances capabilities to keep up with marketplace opportunities.
