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At Customer Asset, employees are allowed to fashion their own telephone aliases and identities.
At Customer Asset and other call centers, Indian trainers who have lived in the United States drill new employees in phonetics, American pop culture and colloquialisms.
None of the foreign clients of Customer Asset permit the company to disclose their names, and the offices are scrupulously bare of any reference to non-Indian clients.
"In the U.S., these jobs are taken by housewives or kids who haven't decided what they want to do with their lives," said K. Ghanesh, 39, the founder of Customer Asset.
With frosted glass and funky amber lights playing off the turquoise walls, the offices of Customer Asset look more like a Santa Fe diner than a telephone call center in southern India.
Customer asset management: "Front office" apps such as sales force automation, help desk, field service, product configuration, etc. Astea.
Similar(50)
The Cantor Fitzgerald division manages about $3.4 billion in customer assets.
The weak inflow of new customer assets in the quarter disturbed him, Mr. Grübel said.
More broadly, the report makes clear that the notion that customer assets are safely segregated, at least at commodities brokers, is an illusion thanks to a lax calculation of customer assets allowed by the Commodity Futures Trading Commission, which regulates commodities brokers.
"The job of each of these regulators was to ensure customer assets were protected," Mr. Shelby said.
Most customer assets are held at the biggest firms and they have scores of people involved in this process".
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