Create a customer advisory board that isn't afraid to challenge you.
Along those lines, the CFTC has issued several customer protection Fraud Advisories including its Customer Advisory: Risks of Virtual Currency Trading, which describes the risks of trading virtual currencies and warns customers about a number of virtual currency exchange scams.
It's tempting to put your best, most adoring customers on your customer advisory board, but resist the urge to do so!
You can do this through structure (e.g., customer advisory boards, executive sponsorship) as well as culture.
Customer advisory boards are a powerful way to engage clients and advance the relationship on both sides.
So, you've determined that your company is ready and committed to establishing a robust customer advisory board (CAB) program (also known as customer advisory council or client advisory panel).
Another tried-and-true way to get invaluable feedback from customers is to form a customer advisory board (CAB).
Sometimes investment can be in the form of advice - early stage companies benefit greatly from customer advisory input.
Once your company has initiated a customer advisory council (CAC, also known as a client advisory panel or customer advisory board), created a program charter, aligned your internal team, successfully recruited members, and prepared for and hosted your initial meeting, you might be thinking that your customer engagement is all done.
As customer advisory boards are important, customer-facing initiatives, they are not the program to manage by trial and error or learn as you go.
Starting a customer advisory program takes an honest self-assessment and commitment in order to be successful, achieve the desired results and, most importantly, delight your customers.
