"customer acquisition rate" is a correct and commonly used expression in written English.
It is used to describe the rate at which a company is able to acquire new customers. For example, "The company was able to increase its customer acquisition rate by 10% within the last quarter."
In our experience, most companies still use the customer acquisition rate (the percentage of people targeted by a direct-marketing effort who actually become customers) and the customer retention rate (the duration of a customer's relationship with the firm) as their principal metrics of marketing performance.
For example, when high-quality brands offer discounts, it affects their customer acquisition rate more than their retention rates.
The company also says that since the initial free offer, Intuit's customer acquisition rate for GoPayment has more than tripled.
Anecdotally, we have not seen our ability to hire impacted, nor have we seen lower investment appetite from funders or a decrease in our customer acquisition rate.
Challenges may manifest in a variation of common business operational metrics, such as decrease in revenues and profit margins, decrease in customer acquisition rates and the typical spend of a customer, or in an increase in employee dissatisfaction and turnover.
Customer profitability and the value of customers are primarily driven by three major components: customer acquisition (acquisition rate and cost), customer margin (dollar margin and growth) and customer retention (retention rate and cost).
And Ms. Bousquette would not disclose statistics about the effort, which she said tracked traffic, customer acquisition and the rate at which visitors made purchases.
This study also emphasized the differential impact of marketing instruments on customer acquisition and retention rates.
Unlike meal-kit companies that face high customer acquisition costs and low rates of customer retention, I anticipate that Raised Real and other companies trying to disrupt the baby food category will find success.
Excellent customer service vastly lowers churn rate because customer acquisition can be anywhere from five to 25 times more expensive than customer retention.
