Now, though, e-tailers recognize customer acquisition numbers as one of the vital signs they will have to monitor with the watchfulness of an intensive care nurse if they are to survive their brushes with fiscal mortality.
By narrowing their target audience, vertically focused companies enjoy even better customer acquisition numbers.
It will use the funding to accelerate customer acquisition through a number of different media channels, including TV, radio, digital, and mobile ahead of the NFL season.
Our sales compensation structures rewarded customer acquisition, emphasized the number of calls made, meetings scheduled and deals closed.
Similar to the way customer acquisition cost ratios, "magic number" and ROI became the de facto metrics for screening SaaS businesses, investors looking for de novo cloud opportunities need to assess the extent to which the company has embraced the modern cloud stack.
The startup offers a number of customer acquisition and loyalty programs for its merchants, and every time a customer redeems an offer, coupon or deal, for example, LevelUp makes 35 cents on every dollar made through the campaign.
In the first half of the financial year, a 30% year-on-year increase in customer acquisitions drove the number of active users of the service up 18.9% to 471,000.
And perhaps what's so impressive about these crazy growth numbers is that customer acquisition really hasn't been aided by much marketing spend on Rovio's behalf — at all.
He said that he had heard of worse numbers, too, of Internet companies paying customer acquisition costs anywhere from $80 to $400 a customer.
