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Recently, however, Mr. Levitan said he had been able to increase his take by negotiating a "customer acquisition fee" from some retailers in lieu of a commission.
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The fees would inflate his company's customer acquisition costs, he said, "and customer acquisition cost is the Rosetta stone of this whole model".
There is also the increasing number of online Internet payday loan operators, where loan fees are even higher, to offset the expenses of customer acquisition and higher rate of default.
The company earns that acquisition fee regardless of how many, or how few, times the customers return to the retailer through Flooz.
"We are committed to full client disclosure regarding all fees and charges associated with all tax-related financial products," Alan Varnson, vice president for customer acquisition for Jackson Hewitt Tax Service, said in an e-mail.
The customer acquisition plan.
Customer acquisition through behavioral economics.
Take customer acquisition.
It's a great customer acquisition vehicle.
You can still evaluate customer acquisition campaigns without incorporating acquisition costs into CLV.
So we have a harder time with customer acquisition.
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