It was the customary winner-loser dynamic: the defeated – in this case Wales, by 26-19 almostlmost as hurtfully in their Cardiff citadel, two tries to one – attempting to "take the positives" while the victors pick holes in their game and vow to put them right.
It's customary for winner's trophies to engrave the name of the actor and the character they played at the bottom, but it's a special treat to witness this happen directly in front of their real life counterpart.
But despite a tight first set which Kvitova took 8-6 on the tie-break she remained calm and in control, firing down her customary fill of winners with her powerful serve and a forehand that makes a cracking sound.
But officials apparently blanched at the prospect of the winner's customary kiss for the local — white — beauty queen.
It is customary for Super Bowl winners to kick off the following next season with a homecoming game, affording them the chance to show off the Vince Lombardi trophy to their fans.
All five accepted our customary invitation to the winners to play again another year.
It's customary for honorary Oscar winners to attend Hollywood's biggest night at the Dolby Theatre and to receive a moment of recognition during the telecast.
Nadal, a relentlessly self-deprecating winner, expressed his customary condolences after stopping Murray in the semifinals for the second straight year, this time by 5-7, 6-2, 6-4, 6-4.
As has been customary since 1993, the Royal Rumble match winner received a match at that year's WrestleMania, (in this instance: WrestleMania 23) for his choice at either the WWE Championship, the World Heavyweight Championship or the ECW World Championship.
As has been customary since 1993, the Royal Rumble match winner received a match at that year's WrestleMania, (in this instance: WrestleMania 21) for his choice at either the WWE Championship or the World Heavyweight Championship.
Even Tuesday's "Celebration of America" event was inspired by grievance: Not many Philadelphia Eagles players were going to make the customary White House visit Super Bowl winners usually make, so Trump canceled it and held a made-up-on-the-spot shindig instead.
