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The customary book was less splendid, however.
Customary book contract terms would give Scholastic an option on the next book, meaning essentially the right to make an offer privately before Ms. Rowling and Mr. Little could negotiate with other houses.
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It used to be customary, in a book of this magnitude, to explain unanswered questions and tie up loose ends.
In the chronology that is appended to each of the nine volumes of the Library of America's edition of Roth's collected fiction, which began publication in 2005, the customary list of books and prizes is expanded and given emotional color by the frequent mention of friends Roth has made over the years.
One can't find too much fault with a writer who tells us that a Japanese description of American toilets c. 1851 includes the observation that "it is customary to read books in them," or who produces illuminations like this: "The collector thrives by turning chaos into order.
Evans proposed to fill each page with an illustration, which were "often little more than outlines" to avoid the blank pages which were customary in toy books of the period.
For my nephew Daniel, a commited neu thrash death metal bassist, instead of the customary aftershave I have booked a three-day session with a Japanese Buddhist master who will awaken in him the realisation that suffering can become the means of tremendous growth.
Beckett's Unnameable might turn in its jar at this debasement of its "I can't go on, I must go on, I'll go on", but the sated reader merely closes the book with the customary sigh on finishing a Joseph Connolly: thank God I'm not like that.
Less hampered by inhibitions over the more blatant forms of salesmanship than their European colleagues, publishing houses in New York City began to take large advertisements, make extravagant claims for the qualities of their books, and thus build up bigger sales for new books than was customary in other countries.
Taschen and Könemann also often sold books to stores for a slightly lower wholesale price but without giving stores the customary right to return unsold books.
There will also be the now-customary merchandise, and an official book from National Geographic.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com