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Internet Research Group sells research reports and conducts custom research projects.
First, Mr. Johnson said he had agreed to sell NPD's custom research unit -- representing about 40percentt of the business -- to Ipsos, a French research conglomerate.
"To completely replace the VCR, you would need a DVD and a digital video recorder," said Paul Lindstrom, Nielsen's senior vice president for national custom research.
Yet as the research industry keeps expanding, said Mr. Storm, also 28, who is the chief executive of Intelligex, many advertisers and agencies "don't have the time or expertise to find the optimal supplier of custom research".
Pearson said the Economist's contribution to revenues increased during the first half of 2015 as rises in circulation, custom research and marketing services revenues offset declines in print advertising.
Correction: February 18 , 2001 Sunday The L.I.@Work column last Sunday, about the Port Washington-based market research company NPD, referred imprecisely to the ownership of a proposed spinoff of the company's custom research unit.
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Harris Interactive, an Internet-based market research firm, acquired the custom-research division of Yankelovich Partners for an undisclosed sum.
Custom market research "can be very specialized," said Gregory Ellis, vice president and general manager for the research division at DoubleClick in New York, and "seemingly subtle differences in specifications can result in significantly different costs".
It is the world's largest provider of Internet-based custom marketing research.
Food and household goods companies spend about $5 billion a year on syndicated and custom market research, testing product ideas, measuring the strength of brands, plumbing the effectiveness of ad campaigns and assessing consumer attitudes.
Since joining Crain in 1996, Ms. Arden's primary focus has been on aggressively expanding Advertising Age's portfolio of products into conferences, custom content, research and digital with an eye toward innovation and creativity.
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