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Utilizing webcams to create a virtual outline of a client's measurements gives a fashion startup the ability to tailor more precise custom garments for customers.
Some companies are using 3D to opt for a "made to measure" approach, creating custom garments or products using a customer's sizing information.
Formerly a wardrobe consulting business, BenchMark is seeking deals with men's clothing stores to install scanners and provide custom garments.
Her custom garments — painstakingly draped on clients' bodies, then handmade in-house — have always stressed process as much as product, highlighting the intimate social bonds that have traditionally governed the act of dressmaking.
While Tang doesn't necessarily agree, he did concede that the Vastrm formula and the structure the team built around it could easily be rejiggered to churn out other custom garments.
Powered clothing, or "intelligent wearable strength" as the company also calls it, would be custom garments with flexible electric motors built in that help the wearer with everyday tasks like simply standing up and walking around — simple, that is, for people whose muscles and bones are in good shape.
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And all dresses come with a custom garment bag and a "fit kit," which includes double-sided tape, bra strap adjusters and deodorant stain removers.
Select a Brooks Brothers shirt online, let the site "measure" your body scan, and get a robot-tailored custom garment by post a week or two later, cut to fit (unless you have put on weight since your last scan).
While 3D printing holds the promise that someday anyone might whip up a custom garment in a printer at home, for now it remains an option only for luxury wear: "3D-printing is still slow, making it expensive to produce large items, and the materials can't yet replicate the performance of traditional fabric," said Jessica Rosencrantz of the design studio Nervous System.
Our suits start at $179, shirts start at $30 and our jeans start at $50, which is unheard of for a handmade custom garment.
At the end of the day, if Amazon can deliver on a big data vision of custom tailored garments in fashion styles it already knows customers want — and ship orders to buyers within a matter of minutes — why then, the bedroom in your own home effectively is the changing room.
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