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That's the ideal custard face".
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That's right – the custard pie in the face.
When the ceremony went ahead, the presenter received a custard pie in the face from a protester.
I daresay my punchline is a little cerebral, and the director may be right that it needs the visual punctuation of a custard pie in the face -- custard pies have always been used to shut people up.
He is as invulnerable to genuine suffering as a clown receiving a custard pie in the face.
This was a man who put a custard pie in the face of the former BAE head honcho, Richard Evans.
But Charlie Chaplin's impresario, Fred Karno, who popularized slapstick music hall routines like the custard pie in the face, is not among them.
Clarkson being shot with blanks appears to have become producer Andy Wilman's version of the custard pie in the face, and it's just as tiresome.
Mathieu Amalric plays a wacky protester who specialises in hitting famous people in the face with custard pies, and plans to visit this terrible fate on Packer.
It does have to be admitted that there is something irresistible about the delivery of a custard pie to a face, even when the victim is a confused octogenarian belatedly starting a new life as Uriah Heep.
In recent years, some of the world's most powerful leaders, including the former French president Nicolas Sarkozy and the billionaire Microsoft founder Bill Gates, have received a custard pie in the face while on visits to the country.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com