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Surely that's the sentiment behind the current ads for Women.com.
The current ads, for example, do not highlight the nutritional value of Ragu.
If you look at current ads for movies, especially around Halloween, you see that many horror movies have characters that are part human and part animal or machine.
Switching Stars Flooz.com may keep its star endorser, but in the current ads for Priceline.com, the company's original spokesman, William Shatner, is conspicuously absent.
For example, Doral cigarettes urged smokers to "Taste me," the Preakness horse race asked bettors to "Get your Preak on" and current ads for Celebrity Cruises proclaim, "X the rules".
The ads are evocative of several car campaigns that sought to reorient consumer perceptions in a frank, low-key fashion, among them the current ads for Saturn, which carry the theme "Rethink American," and a campaign in the early 1990s for Subaru, called "What to drive".
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As a current ad for the Polaroid SX-70 puts it: "It won't let you stop.
On Slate.com, for instance, a current ad for the Blue card from American Express expands beyond its boundaries, covering portions of articles with gray and blue blobs that eventually coalesce into a credit card as space-age music plays.
Of course, we've seen sportsmen themselves endorse hair-loss clinics, typified by the current ad for the Advanced Hair Studio, which makes reference to Mark Nicholas asking AHS client Shane Warne about his treatment during a recent interview.
They complained to the Times that their Viennese siren wasn't nearly as naked as the nude young man curled up in an ad for last year's production of Tom Stoppard's "The Invention of Love" or the male and female entwined underwater in the current ad for Mary Zimmerman's "Metamorphoses," both of which the Times found seemly enough to publish.
Location is not shared with any third party or ad unless the user explicitly approves giving the current location to the current ad (for example, to request the ad locate the Target store nearest them).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com